Social media specialists should have a solid understanding of how each social media channel works and how to optimize content so that it is engaging on those channels.
You are responsible for joining relevant conversations on behalf of the brand and “soft selling” our services by providing support to current and prospective customers.
About the Role
Contribute to marketing and creative brainstorm initiatives
Creating consistent, meaningful content on all social media platforms, including writing and editing social media posts, improving customer engagement, and promoting social media campaigns
Communicating with social media followers, including responding to queries in a timely manner
Developing and managing social influencer programs and attending social influencer events
Using analytical tools such as Google Analytics, Hootsuite Pro, and Facebook Insights to monitor and evaluate the company’s social media presence and performance
Preparing reports on social media marketing efforts at the request of the Operations Department
Suggesting recommendations to adjust the social media marketing strategy for optimal results
Staying up to date on best practices and emerging trends in social media.
Attend educational workshops/ Skillshare classes as assigned
Work with copywriters and designers to ensure content is informative and appealing
Communicate with industry professionals and influencers via social media to create a strong network
High School Diploma or GED and two years of experience performing community outreach or customer service;OR an equivalent combination of education and experience sufficient to successfully perform the essential duties of the job.
3 or more years of social media experience including planning and managing content