Social Media & Digital Outreach Specialist

Okanogan County, WA, USA

Job Type

Part Time/ Full Time (REMOTE)

Position Summary

Social media specialists should have a solid understanding of how each social media channel works and how to optimize content so that it is engaging on those channels.

You are responsible for joining relevant conversations on behalf of the brand and “soft selling” our services by providing support to current and prospective customers.

About the Role

• Contribute to marketing and creative brainstorm initiatives

• Creating consistent, meaningful content on all social media platforms, including writing and editing social media posts, improving customer engagement, and promoting social media campaigns

• Communicating with social media followers, including responding to queries in a timely manner

• Developing and managing social influencer programs and attending social influencer events

• Using analytical tools such as Google Analytics, Hootsuite Pro, and Facebook Insights to monitor and evaluate the company’s social media presence and performance

• Preparing reports on social media marketing efforts at the request of the Operations Department

• Suggesting recommendations to adjust the social media marketing strategy for optimal results

• Staying up to date on best practices and emerging trends in social media.

• Attend educational workshops/ Skillshare classes as assigned

• Work with copywriters and designers to ensure content is informative and appealing

• Communicate with industry professionals and influencers via social media to create a strong network

Requirements